Are you thinking about expanding your directing career beyond film and TV work? Are you interested in how new technology is changing the way that stories are told? Would you like to be linked up with people working and commissioning in other sectors, who are interested in you and your storytelling skills?
And would you like to be connected with other directors who are thinking along the same lines, to share your experiences and gain inspiration and advice from others? If so, then Directing Outside The Box (DOTB) is for you.
DOTB is a new programme of events and support created by the DCF. We have joined up with partners in games, brand marketing, new technology, AI and VR to run a series of sessions over the coming months to connect directors with new contacts, new thinking and new ways of using your directing skills, alongside your film and TV work. We plan to run in-person as well as online events to help open up cross-sector networking opportunities for screen directors.
26th nOVEMBER 2024, in-person event:
Opportunities in Branded Storytelling
Film and TV Charity, 22 Golden Square, London, W1F 9AD
Arrival 1830, Panel Start 1900, followed by Q&A and networking until 2030
Opportunities in Branded Storytelling
One of the key trends in marketing right now is brand storytelling - companies who are commissioning and owning content formats to build loyal audiences around their brands. This is a significant shift from traditional ad campaign based marketing, and means brands are operating as studios or commissioners in ways that are familiar to the Film and TV sector. We’ve brought together two leading thinkers from the B2B and B2C marketing sector to talk through the work they’re doing, why they are interested in brand storytelling, and how they work with production talent.
Glyn Britton is Chief Marketing Officer for Bionic, where he's leading the transformation of a white label utilities switching service into a trusted brand for small businesses. Before Bionic, Glyn created the very first British Airways website, helped grow the early video calling service Skype, created the mobile network giffgaff, and helped create Meerkat Rewards for Compare the Market.
Alex Ayling is the Head of Content & Editorial for the Digital Consumer Engagement division at The LEGO Group, that basically means he’s responsible for the teams delivering the editorial and content strategies for kids and grown-up audiences across their apps and websites. Before The LEGO Group, Alex worked in digital commissioning and production roles for many leading global media organisations, including Warner Bros (as Head of Content, Wizarding World Digital) , BBC Studios, and TwoFour Group.
To register for this fantastic, in-person session, please COMPLETE THIS REGISTRATION FORM. Once you press ‘submit’, you’ll get priority notice of future events. And it’s all free, funded by the DCF with support from Directors UK.
If you’d like to suggest an area that you’d like us to cover as part of DOTB, please email admin@directorscf.org.
